C-P Flexible Packaging’s advanced printing capabilities allow us to tackle complex artwork with registered matte/gloss effects. While some converters struggle with this technique, leading brands trust us for enhanced matte/gloss printing effects that are incredibly effective at drawing in consumers. Product USP Provides packaging with a three-dimensional look. More consumer engagement; consumers are more likely to pick up the package to view the matte/gloss effects from different angles, making your package memorable and boosting brand recognition. Glossy areas highlight features/graphics to be emphasized. Increases perceived product quality and value. Massive shelf impact.