Today’s consumer market is flooded with many competitors. Customers purchase decision is based on presentation of good quality packaging and most preferably conveniences of the packaging. Phoenix Flexibles has introduced laser optimised packaging to make life easier. Laser is the new technology for smart packaging with added values. User friendly opening - no need for scissors and no product spillage. Laser scored pouches opens in straight line avoiding damage of zippers and after opening, the pouch looks more clean due to precise opening Barrier properties remain unchanged since only the outer layer of the packaging films is scored or scribed Laser scored pouches are very easy to open specially for growing elderly population and arthritis patients